The Eyes Have It

By adding together the eye movement data from a group of test subjects, we can learn where most people look in a given picture.

In the image above, eye-tracking technology recorded the scan-path data from different subjects and compiled the information into composite images.

Isn’t it interesting that we seem to jump around but focus on specific points - always the faces first. It seems that once we are satisfied that we understand what we are looking at, we jump to another area and scan it, but we repeatedly return to our first points of reference.

Art instructors often recommend the use of sharp edges where you want people to look, and softer edges surrounding those areas… now we know why it works.